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Who are your customers?

Do you know who your customers are? If you don’t know who your customers are, or who you want them to be, how can you work with them effectively? Whether you sell a product or provide a service, it is important to know who your customers are, or who you want them to be. Knowing your customer enables you to target the right people in your marketing campaigns. Knowing your customer enables you to tailor the product or service to their needs, or the need that you want to fulfill.… Read more Who are your customers?


Your business is growing, you’re ready to take the next step up.  You’ve started to hire employees. Do you know who is going to be responsible for what? You already have employees, but you find yourself frustrated because they aren’t all doing what you expect them to do. Do they know who is responsible for what? If you want employees to perform at their best, if you want your business to operate as efficiently as possible, you need to ensure that responsibilities are clearly defined. The easiest way to do… Read more Responsibilities

Are you operating efficiently?

You may think that you’re operating your business efficiently, and that’s awesome if you are!  Below is a simple efficiency checklist so that you can assess if your business truly is operating efficiently and to guide you to areas for improvement. I encourage you to answer yes or no to each of these to see how efficiently you are operating. Efficiency Checklist: Does your company have a documented mission and vision statement? Does your company have a strategic plan in place for at least the next 12 months? Is your company’s strategic… Read more Are you operating efficiently?

Are you providing the right training?

How many of you have a training program in place in your business? Do you understand the benefits that having a documented training program can bring? How detailed your training program is will be dependent on many factors, but even if you only have one employee, you will definitely see benefits from providing documented training. Training isn’t just about reading procedures or showing someone what to do.  There are many facets to training and it is important to tailor the training to your business needs. And when you document the… Read more Are you providing the right training?

Can you be efficient with a quality system implemented?

Can you be efficient with a quality system implemented? Quite simply, yes. But in order for a quality system to enable you to work efficiently, you need to implement a system that is effective and is tailored for your business. There is a reason that ISO standards and quality systems exist. They make life simpler.  They put everyone on the same page and bring consistency and methods for continuous improvement. Bu they only do that if you implement an effective system. I have worked within the realms of a quality… Read more Can you be efficient with a quality system implemented?

Templates save time.

Templates.  They really do save you time.  It might seem like a lot of work sometimes to put them together, but in the long run they save you time. A simple example.  I started a sharing page on instagram.  I share four grids of four photos every day.  When I first started it I would go through the effort of typing out words and including all the right hashtags and tagging the people whose photos I shared. I learned very quickly to create a template. My template now has all… Read more Templates save time.